Understanding Key SEO Metrics and KPIs:
Overview of the most important SEO metrics and key performance indicators (KPIs) to track. Includes explanations of metrics like organic traffic, bounce rate, and conversion rate.
Setting Up Google Analytics for SEO Tracking:
Step-by-step guide on setting up Google Analytics to monitor your SEO performance. Covers setting up goals, tracking events, and generating SEO-specific reports.
Using Google Search Console for SEO Insights:
Explains how to use Google Search Console to gain insights into your website’s SEO performance, including monitoring search queries, indexing issues, and site health.
Measuring the ROI of Your SEO Efforts:
Discusses methods for calculating the return on investment (ROI) of your SEO activities. Includes setting up conversion tracking and attributing revenue to SEO.
Analyzing SEO Performance with Third-Party Tools:
Reviews various third-party tools for analyzing SEO performance, such as Ahrefs, SEMrush, and Moz. Includes features, benefits, and how to use these tools effectively.